Our data privacy pledge

We will never, ever, sell your data to anyone.

In light of growing concerns about companies selling customers’ private data, we thought this would be a good opportunity to tell you about what types of data we collect, why we collect it, and what we do with it.

Data is important. In fact, it’s the foundation on which most of the technology we’ve grown to love is built. Without it, services like ride sharing and music streaming wouldn’t exist. Data is what lets companies like ours personalize their service, making it instant, fun, and hassle free.

We use data to help you monitor and improve your health, process your orders, arrange your doctor's appointment, prevent fraud, help our users perform instant changes to their profile and health records, collect payments, and improve our advertising. But, what we don't do, and never will, is sell your private information.

The data we require to provide our health monitoring services includes personal info that can identify you or be linked to you, such as your name, address, email, date of birth, social security number (or any form of ID when we explicitly ask for it), your IP address and your physical address. A full list of the categories of info we collect and don’t collect can be found here.

Here’s how we may use your data:

General site visits

We collect anonymous website traffic to help us analyze performance in certain markets and improve our ad efficiency. For example, our team evaluates the efficiency of new ad campaigns by tracking visits from that campaign to our website. We’re using secure, industry-standard, third-party tools to analyze this data.

Obtaining prescription quotes

To be able to offer the best drugs at the right price, pharmacists evaluate the prescription you share with us. We may, in some cases, require personal, identifiable information such as full name, date of birth, and social security number. We’re using secure, industry-standard, third-party tools to analyze this data.

Fighting fraud

To be able to detect potential fraud attempts, we may collect past prescription or personal health history, as well as things like criminal background information. We’re using secure, industry-standard, third-party tools to provide and analyze this data.

Remote monitoring

To allow your doctor to monitor your health, detect unusual risks, and avoid unnecessary in-person visits, you may grant temporary access to your health record history (blood pressure, glucose level...). This is optional and revocable at any moment. You remain at all time the unique owner of your health data.

Marketing and advertising

We may use cookies to help us optimize our digital campaigns, and to allow our customers to have a more personalized experience when coming back to our website. We’re using secure, industry-standard, third-party tools to analyze this data.

Cookies and first/third-party tracking

“Cookies” are small bits of info that a website sends to a computer’s hard drive when a website is viewed. We use cookies and clear GIFs. We participate in behavior-based advertising which means a third party uses tech (like a cookie or web beacon) to collect info about your use of our website so that they can provide ads tailored to your interests on our site or other sites.

We will always maintain our commitment to protecting your privacy

If there are changes to our privacy pledge, or (god forbid) a breach to your data, we will make sure to notify you via email, regular mail, or phone - as required by law.

Let us be specific. Here’s what we may collect:

 

That's not all, folks!

In parallel to this Privacy Pledge, Elfie also follows Singapore PDPA laws. You may exercise your privacy rights without fear of discrimination. To request to access, change, or delete your data, email us at privacy@elfie.co.