In light of growing concerns about companies selling customers’ private data, we thought this would be a good opportunity to tell you about what types of data we collect, why we collect it, and what we do with it.
Data is important. In fact, it’s the foundation on which most of the technology we’ve grown to love is built. Without it, services like ride sharing and music streaming wouldn’t exist. Data is what lets companies like ours personalize their service, making it instant, fun, and hassle free.
We use data to help you monitor and improve your health, process your orders, arrange your doctor’s appointment, prevent fraud, help our users perform instant changes to their profile and health records, collect payments, and improve our advertising. But, what we don’t do, and never will, is sell your private information.
The data we require to provide our health monitoring services includes personal info that can identify you or be linked to you, such as your name, address, email, date of birth, social security number (or any form of ID when we explicitly ask for it), your IP address and your physical address. A full list of the categories of info we collect and don’t collect can be found here.
Here’s how we may use your data:
We collect anonymous website traffic to help us analyze performance in certain markets and improve our ad efficiency. For example, our team evaluates the efficiency of new ad campaigns by tracking visits from that campaign to our website. We’re using secure, industry-standard, third-party tools to analyze this data.
To be able to offer the best drugs at the right price, pharmacists evaluate the prescription you share with us. We may, in some cases, require personal, identifiable information such as full name, date of birth, and social security number. We’re using secure, industry-standard, third-party tools to analyze this data.
To be able to detect potential fraud attempts, we may collect past prescription or personal health history, as well as things like criminal background information. We’re using secure, industry-standard, third-party tools to provide and analyze this data.
To allow your doctor to monitor your health, detect unusual risks, and avoid unnecessary in-person visits, you may grant temporary access to your health record history (blood pressure, glucose level…). This is optional and revocable at any moment. You remain at all time the unique owner of your health data.
If there are changes to our privacy pledge, or (god forbid) a breach to your data, we will make sure to notify you via email, regular mail, or phone – as required by law.
Here’s what we may collect and how we may share it to with your authorization:
• National ID and social security number: it is collected for authentification and pairing accounts with your other healthcare providers. It is never shared with any third parties.
• Personal and identifiable data: it is collected to personalize communications and services. It is never shared with third parties.
• Contact information: it is collected to communicate with you. It is never shared with third parties.
• Health information: it is collected to design a personal monitoring plan and to help you monitor your health vitals, medications, and activity level. It is shared with users that you have approved as "family supporter". Your health data is stored in secured cloud platforms for us to perform the services. Identifiable health data is never shared with nor sold to any third party.
At any point of time, you can access your information directly from your Elfie application. You can export all your data by clicking on My Profile, then My Data, then "Export my data to CSV".
At any point of time, you can permanently delete your account and personal information directly from within your Elfie application. Simply click on My Profile, then My Data, then "Delete my Elfie account". This action is permanent and cannot be reverted.