Chronic diseases

One adult out of two lives with, and dies because of chronic disease, losing 10+ years of life.

Alarming numbers across the world

Hypertension, diabetes, cholesterol, dyslipidemia, cancer, angina, heart failure, COPD... are the true pandemic. Their prevalence is growing.


Chronic patients

It is the largest pandemic, affecting 1 out of 2 adults worldwide


Deaths each year

It is the main cause of strokes and heart attacks


Global costs

The direct and indirect costs are a huge burden to societies

”Thanks to medications, we can reduce the cardiovascular risks to a normal level”

Cardiologist picture
Dr. Audes Feitosa

Incurable but very well treated

As of today, hypertension, cannot be cured. It is a chronic disease that one has to manage for the rest of one's life. However, if detected early, it can be “controlled” (i.e. lowered to the right level) by taking your drugs every day, by self-monitoring, and by remaining active. A “controlled” patient may have the same life expectancy as a non-hypertensive person.

Learn about life expectancy

A big gap in health communication

Only 20% of hypertensive patients are controlled due to lack of awareness and low medication adherence.

Learn about adherence

Awareness gap

Fewer than 50% of hypertensive patients are ever diagnosed.

Silent killer

Hypertension usually has no symptom until too late.


Patients should measure their blood pressure at home but don’t.


Fewer than 50% of patients continue their treatment after the first year.

”High blood pressure accounts for 12% of all visits to GPs and it is increasing.”

Logo of the UK Health Safety Agency
Health Security Agency
UK Government

A burden for public payers and businesses

Hypertension's direct costs to public and private payers amount to $60 billion per year. However productivity costs are much more worrying: absence, disabilities and loss of life years cost north of $310 billion a year to the community, rich and poor alike.

Learn about the economics

Health authorities recommend digital applications

The new guidelines from the International Society of Hypertension recommend the use of digital support and coaching to increase adherence.

Learn about digital health

Digital pillbox

Intake and refill reminders play a great part.

Mobile applications

mHealth apps have a proven impact on BP control.


Patients should receive human support to remain engaged.


A better coordination between payers and doctors is needed.


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