After-birth

1. Core Purpose

The first 1,000 days — from birth to early childhood — are some of the most important for a child’s growth and a mother’s recovery. Elfie’s Postpartum & Early Childhood program supports new mums in regaining balance after birth, while also providing practical guidance for baby’s development, nutrition, and family wellbeing.

2. Key Functionalities

• Postpartum Recovery Support
  • Track physical recovery, mood, and sleep after delivery.
  • Access guidance on self-care, pelvic health, breastfeeding, and emotional wellbeing.
  • Learn how to gradually return to healthy activity levels.
• Baby Development Tracking
  • Log key milestones — from first smile to first steps.
  • Monitor growth, feeding, and sleep patterns to better understand your baby’s needs.
• Parenting & Nutrition Guidance
  • Receive tailored tips for infant nutrition (breastfeeding, formula, first foods).
  • Access lessons on bonding, soothing, and building healthy routines.
• Family & Partner Involvement
  • Encourage partners to stay engaged with baby updates and parenting tips.
  • Promote shared responsibilities and stronger family bonds during the early stages.
• Gamified Motivation
  • Earn Elfie Coins for logging recovery progress, baby milestones, and healthy parenting habits.
  • Coins can be redeemed for rewards or donated to meaningful causes.
• Education & Quizzes
  • Bite-sized content about postpartum recovery, newborn care, and early childhood development.
  • Quizzes help parents and partners learn together in a fun, accessible way.

3. Behavioral Design

• Supportive recovery: Focuses on steady progress, not pressure to “bounce back.”
• Family-centered: Encourages active involvement of partners and caregivers.
• Milestone-focused: Celebrates both the mum’s recovery and the child’s growth.

4. Medical Integrity

• Developed with guidance from pediatricians, obstetricians, and maternal health specialists.
• Aligned with global maternal and child health recommendations.
• Built with strict privacy and security protections (GDPR, HIPAA, PDPA, etc.).

5. Why It Stands Out

• Two-in-one care: Supports both mum’s recovery and baby’s early development.
• Holistic: Connects postpartum health with mental fitness, nutrition, and sleep.
• Inclusive: Helps partners and families play an active role in early parenthood.

✅ In short: Elfie’s Postpartum & Early Childhood program provides comprehensive support for both mother and child during the critical first 1,000 days — making recovery smoother, parenting easier, and family bonds stronger.