Pregnancy management

1. Core Purpose

Pregnancy is a special journey — exciting, but also filled with questions and changes. Elfie’s Pregnancy program supports mums-to-be with personalized tracking, health guidance, and wellbeing tools, while also including a unique Couple Mode so partners can actively support the pregnancy journey together.

2. Key Functionalities

• Pregnancy Tracking
  • Follow your pregnancy week by week with tailored updates on your baby’s growth and your body’s changes.
  • Log symptoms, moods, and appointments to stay organized and supported.
• Health & Wellbeing Guidance
  • Get personalized tips on nutrition, exercise, and sleep during pregnancy.
  • Learn how to manage common pregnancy symptoms safely and effectively.
  • Access bite-sized lessons written and reviewed by medical experts.
• Couple Mode
  • Invite your partner to join your pregnancy journey.
  • Partners receive insights on how the baby is growing and ways they can provide support.
  • Encourages shared milestones, stronger communication, and teamwork as a family-to-be.
• Preparation & Birth Planning
  • Tools to plan for delivery, from preferred birthing options to hospital bag checklists.
  • Guidance on postpartum expectations and early childcare.
• Gamified Motivation
  • Earn Elfie Coins for logging, learning, and staying consistent with healthy habits.
  • Coins can be redeemed for rewards or donated to charity.
• Education & Quizzes
  • Fun, interactive lessons about pregnancy stages, baby development, and self-care.
  • Quizzes make learning engaging and reinforce key knowledge.

3. Behavioral Design

• Supportive, not overwhelming: Breaks down pregnancy into clear, easy-to-follow steps.
• Inclusive for partners: Couple Mode strengthens shared responsibility and emotional connection.
• Milestone-driven: Weekly updates and achievements make the journey celebratory.

4. Medical Integrity

• Developed with input from obstetricians, gynecologists, and maternal health experts.
• Aligned with international maternal health guidelines.
• Built with strict privacy standards (GDPR, HIPAA, PDPA, etc.).

5. Why It Stands Out

• Couple Mode: Few apps invite partners into the journey — Elfie makes it collaborative.
• Holistic care: Goes beyond medical advice by including nutrition, sleep, and mental health.
• Empowering: Supports women in making informed decisions while giving partners the tools to be involved.

✅ In short: Elfie’s Pregnancy program makes pregnancy healthier, more supported, and more connected — guiding mums-to-be every step of the way while giving partners a meaningful role in the journey.